ABOUT US

WForty4 is a global marketing, commercial, and brand consultancy with an established presence in London, Singapore, and the UAE.

Our mission is to develop, establish, and revive brands, helping them reach their full market potential. With expertise spanning financial strategy, operations, marketing, non-exec guidance, brand building, experiential marketing, investment raising, creative ideation, and communications, we offer a holistic approach to business growth.

Founded in 2020 by Craig Wildman (ACMA, CGMA), WForty4 was built on a passion for nurturing and developing businesses and entrepreneurs. With over 20 years of experience in large-scale agency commerce, Craig brings a sharp focus on growth, investment, commercial strategy, and market expansion.

WForty4 has rapidly expanded into Asian markets, strengthening its global reach and network. Our extensive connections span industries including Tech, Luxury, Automotive, Telecoms, FMCG, Fashion, Beauty, and Venture Capital, ensuring our brand partners are strategically connected to key global associates.

At our core, we champion sustainable and purpose-driven growth, challenging traditional ways of working to build commercially successful, environmentally responsible, and future-focused businesses.

Our ambition is clear: to partner with visionary leaders—both established and emerging—to help them achieve long-term, purpose-driven brand objectives, while fostering advocacy among consumers, industry peers, and stakeholders.